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Why we do it?!
The current state of the Pet Feed Industry is not as healthy and safe for our pets as we would like to believe. More than 50% of the industry profits belong to 6 US companies (source) and has repeatedly let down the public by providing foods made with adulterated ingredients including, but not limited to, plastic fiber filler, chemicals, wood pulp, and dead animals (poisoned, diseased, rotting, road kill, euthanized).
Our pets are regularly getting sick, have degenerative diseases and lack proper nutrition nation wide. Dogs now experience higher rates of thyroid disease, cancer, type-2 diabetes, obesity (more than 56%), osteoporosis and other ailments directly associated with nutrition, food sources and the caloric distributions among fat, carbohydrates, protein, fiber and moisture in their food.
The Clean Label Project for pet food found some very disturbing things about the pet food we regularly feed our animals. Cadmium, pesticides, arsenic, lead, BPA, mercury, chromium, nickel and acrylamide have been found in foods at alarming levels leading to neurological problems, high blood pressure, kidney disease, liver disease, cancer, cardiac disease, skeletal symptoms, and intestinal problems.
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